Cultivating Creativity: Why Your Business Should Support Side Hustles
By Kraig Kleeman
“Gone are the days when a single job could fill all the pots—financial, emotional, and professional. Today, the savviest businesses are those turning their employees’ side hustles into main attractions.” – Kraig Kleeman, CEO
Introduction
During my time working in human resources, I have noticed an interesting pattern where more and more people are starting extra businesses beside their main job. This is particularly common among the younger generation who feel they need to earn additional money by starting their own projects. Maintaining the cost of living is no longer enough. People now seek to find satisfaction and drive in their work life as well. I want to explain why businesses that adopt this trend are helping not only their workers but also giving new energy to their company.
The Shift in Workplace Dynamics
The old way of thinking, where working from 9 to 5 is enough to take care of all money matters, is not holding true so much now, particularly for the young people. Those in the millennial generation are motivated by more than just earning money; they also seek jobs that make them feel content and give them a strong reason for their work. They belong to the gig economy generation, skilled in balancing many jobs and careers to build a professional life that reflects their varied interests.
Why Embrace the Hustle?
When we began to let flexible scheduling for personal projects, an interesting thing occurred. Our team did not only stay with us; they also got more involved and dedicated. It seems that if you help your workers with their goals, they often respond by being loyal.
Skill sharing: It is often unexpected to find that many side skills can be applied to the main job. Sarah, as an example, returned with advanced design methods she learned while freelancing and these have greatly improved our marketing efforts.
New thoughts: A side project can assist you in thinking differently from the usual way. Workers who take part in business ventures usually come back to the workplace filled with fresh thoughts and viewpoints that can result in creative answers and items.
When people believe they can manage their career development and have financial stability, stress decreases and happiness at work increases. It is important to demonstrate that we appreciate our team members for who they are completely, not only for their role as workers.
How Do We Support These Endeavors?
It’s not only accepting that employees have additional jobs; it is also about giving them active support. At The New Workforce, we organized workshops so employees can share and learn from the different businesses they run. We provide adaptable working hours and maintain an accessible platform where our team can request guidance and backing for their projects outside of work.
Looking Ahead
Work in the future will be adaptable, varied, and focused on people. When we support employees having side jobs, it doesn’t only assist them financially; it also brings a variety of thoughts to our company atmosphere and increases active involvement. When you look after your employees like this, they also look after your company.
If you manage a business or guide a team, consider how to assist not only the nine-to-five tasks but also the hobbies that motivate your employees outside work. Believe me, it benefits both them and your company.
About Kraig Kleeman
Kraig Kleeman is a highly successful entrepreneur, author, and showrunner. If his accomplishments and aspirations were to draw inspiration from natural icons, he could be described as a fusion of Elon Musk’s visionary approach to business and Mick Jagger’s electrifying stage presence. He possesses keen business acumen and a flair for captivating performances that awe audiences.
Kraig’s entrepreneurial spirit is boundless, as evidenced by his track record of founding a tech company and taking it from nothing to $30 million in sales under four years. His newest venture, The New Workforce, is growing by triple digits, quarter over quarter. While some may liken his abilities to a Midas touch, others prefer to think of it as transforming companies into profitable ventures instead of turning things into gold!