Revolutionizing Creativity: How AI is Reshaping Video Marketing at Conductor

By Kraig Kleeman

“At Conductor, we’ve woven artificial intelligence into our creative tapestry, not as a mere thread but as a vibrant color that deepens the hues of our storytelling and sharpens the outlines of our visions.” – Noah Lydiard, CEO

Introduction

In the quick-moving industry of marketing and making videos, there is always something new happening. Recently, one large change that has come up is how artificial intelligence (AI) is being used. As the person who started Conductor and now leads it, I have observed directly how AI can transform our work by speeding things up and creating new chances for innovation.

The AI Tools We’re Using

At Conductor, we now use some interesting AI tools such as ChatGPT and MidJourney. We mainly rely on ChatGPT for doing research and handling writing work. It makes us complete the dull tasks quicker, allowing for more time on the enjoyable, inventive aspects of our work. Picture an extremely intelligent helper who is capable of searching information and preparing initial versions for you. That’s what ChatGPT does.

MidJourney is very helpful for the work we do before finalizing our designs. It allows us to make visual ideas fast. We can experiment with many concepts without using a lot of time or money. It’s similar to possessing an electronic drawing pad that makes our ideas real very quickly.

Making Our Work Better

At Conductor, we aim to make great and influential content for the people who hire us. We use AI tools because they save our time and increase our imagination. When we are not concerned with the little details, it allows us to have larger dreams and create more excellent ideas. Recently, for instance, we employed MidJourney in presenting a new idea to our customer, which they greatly appreciated. It was faster and more detailed than anything we could have done without AI.

Humans Are Still the Boss

Although AI is very useful, we must not forget that it is only a tool. Ultimately, it’s the skilled individuals at Conductor who create the extraordinary outcomes. AI assists us in reaching our goals, yet it cannot substitute our creativity or skill. Imagine it as a highly intelligent assistant that aids in enhancing your own brilliance.

What People Worry About

Some people have concerns about AI, and they are not entirely misplaced. Many fear that AI could replace human jobs or diminish the uniqueness of creative work. Google conducted research indicating artificial intelligence helps an average employee save about 1.79 hours each day, which is a significant amount of time. It also shows that AI isn’t performing all tasks. We continue to require humans for directing it and making the important choices.

Questions We Have About AI

As we keep using AI, we’ve got some big questions:

  • Ethics: How can we ensure that our use of AI is fair and honors the thoughts and creative works of individuals?
  • Jobs: What will happen to the jobs in our field when artificial intelligence improves? How can we prepare for this change?
  • How can we ensure that AI supports our creative processes rather than undermining them? It’s important to preserve the unique human element that distinguishes our work.

Wrapping It Up

Utilizing AI at Conductor has been rather stimulating. It has assisted us in becoming more efficient and imaginative. We constantly search for methods to improve our content, and AI plays a significant role in this. However, we also recognize that it is the skilled individuals here who make everything achievable.

I often mention that AI is a chance for us to improve our creative abilities, not to take their place. We aim to employ these instruments for delivering content that is superior, has more influence and is filled with imagination; humans should always guide this tech-driven orchestra.

Ultimately, AI is simply a tool among many that enhances our work. Combining appropriate technology with human skill means we can accomplish boundless things.

About Noah Lydiard

Noah Lydiard is a visionary leader in the creative industry, combining his multifaceted talents as a CEO, Executive Creative Director, Executive Producer, Director, and former Editor. As the driving force behind Conductor, a full-service creative, production, post, and VFX company, he has built a reputation for delivering exceptional work for brands and agencies in the broadcast and digital realms.

With his expert knowledge of creative and production services, Lydiard has cultivated a unique company that transcends conventional boundaries. Conductor’s end-to-end campaign services, from strategy and concept development to execution and post-production, have earned the trust of esteemed clients such as Fanatics, Nutrisystem, Adore Me, Light Stream, and many others.

Beyond Conductor’s strategic and creative prowess, the company is sought after for its exceptional roster of producers, directors, and editors, who have lent their expertise to renowned projects for Masterclass, HBO, L.L.Bean, and more. Lydiard’s commitment to excellence and his ability to assemble world-class teams have solidified Conductor’s position as a leader in the industry.

Lydiard’s passion for storytelling extends beyond Conductor’s walls. As a feature screenwriter and Director at Rumble Riot Films, he continues to push the boundaries of creative expression, crafting captivating narratives that resonate with audiences worldwide.

With an unwavering dedication to his craft and a vision that transcends traditional boundaries, Noah Lydiard stands as a testament to the power of creativity, innovation, and leadership in the ever-evolving world of visual media.