AI Unleashed: Transforming Marketing with Smart Technology
By Kraig Kleeman
“When we first introduced AI into our marketing mix, it wasn’t just another cog in the machine—it was the spark that turned our data drudgery into a fireworks show of insights. Ready to see how this spark has ignited a revolution in our strategies?” – Erik Severinghaus, Founder and CEO
Introduction
I am working with AI for long time to see how it really changes the marketing world. I want discuss about how AI is not only another tool—it’s like a Swiss Army knife which completely change our way of thinking in marketing. So, let’s go deep and understand what this truly means for us working hard every day.
How We Started with AI
It started with an easy aim: make our marketing cleverer, not more difficult. We used too much time going through data and very little time doing what marketers are best at—using creativity. Integrating AI looked like an obvious choice to help us automate the boring tasks. Do you recall the first time we set it up? It was like seeing a science fiction film become real, but the robots were helping us!
The Cool Stuff: Benefits of AI
Let me tell you, adding AI to our plan has been really great. The best part? Super-targeted marketing. It feels like AI has special sense to know what customers will like, helping us make messages that really connect with them. This not only about sending emails that nobody open; it’s about making bonds that lead to clicks, and finally, sales.
And talk about speed! AI helps us make decisions on the fly. If campaign not doing well, our AI systems notice it and give suggestions right away. It like having very smart helper who never sleeps, always looking at data, and ready to make changes anytime.
Not All Smooth Sailing: The Challenges
Now, it not always been easy. Setting up AI can feel like you are back in school, studying hard for final exams. There are many things to learn, and it can be very intense trying to get everything correct. Training AI models needs data that is clean and relevant, but cleaning the data is not really an exciting job.
And another important thing—keeping things ethical. We are very serious about using AI in a good way, making sure we respect our customers’ privacy and keep their trust strong. This is super important, not only to follow the law but also to keep our brand strong and respected.
Real Results That Speak Volumes
What is main point? Since we use AI, our marketing return on investment has increased a lot—some of our AI campaigns perform 50% better than traditional ones. Customers feel more satisfied because they receive things that matter to them, and we are pleased too since it shows positively in our profits.
Wrapping Up with a Chat
Incorporating AI into marketing is not just a trend—it’s a big change in the way we do things. At Bloomfilter, it has created new opportunities, making our work more efficient and also more interesting. I am very curious to know how others are experiencing this trend. How has AI affected your marketing activities? What cool benefits have you seen? Any headaches along the way?
About Erik Severinghaus
Erik Severinghaus is a highly successful entrepreneur, author, and mountaineer. If his accomplishments and aspirations were to draw inspiration from natural icons, he could be described as a fusion of Mark Zuckerberg’s visionary approach to business and Tony Stark’s electrifying approach to saving humanity. He possesses keen business acumen and a flair for captivating customers, investors, and marketing partners.
Erik’s entrepreneurial spirit is boundless, as evidenced by his track record of founding, operating and exiting multiple ventures that have created a combined $600M in value. Erik’s investment skills are striking. He was a founding investor in Hyde Park Angels which recently helped ShipBob achieve unicorn status. He raised $6M startup capital for his newest venture, Bloomfilter, which is growing by triple digits, quarter over quarter.
As an endurance athlete, Erik has conquered some of the world’s tallest peaks, including Mt. Everest in 2018. In his public appearances, Erik is quick to discuss that learning to navigate through the valleys in his business life is what has led him to properly navigate the victories.