Beyond the Brush: AI’s Role in Enhancing Artistic Vision at Conductor
By Kraig Kleeman
“If necessity is the mother of invention, then at Conductor, curiosity is the father of creation. We’re not just using AI; we’re dancing with it, spinning out ideas that turn the dance floor of creativity into a stage for the unimaginable.” – Noah Lydiard, Founder and CEO
Introduction
Hello everyone, Noah Lydiard here. I am founder and CEO of Conductor. I feel very excited to tell you all how we use AI to make big changes in our creative ways of working. It’s like having a new tool in your toolbox that just keeps on giving!
Why We’re Embracing AI
Do you recall the time when digital tools such as Avid editing software, After Effects, and DSLR cameras appeared for firsto time? They changed everything and opened up completely new possibilities for creators. These toolns allowed us to turn our most imaginative ideas into reality. This is the kind of change we are seeing with AI at Conductor. It does not mean taking over jobs from our fantastic team members; it means making their work simpler and allowing them to do more things they enjoy, like creating wonderful content.
We do not just sit and wait to see if robots will take our jobs. No, we seize this opportunity with AI and put it into our work process right away. Why? Because I hope to keep oure team working, interested, and happy with their job. Plus, our clients get even more bang for theicr buck!
Cool Stuff We’re Doing with AI
Let’s talk specifics. Ever heard of mood boards? They are like picture collections that set the mood for a project. AI helps us create these very quickly., making sure each piece perfectly shows the feeling we want to achieve. It’s like having a mind reader on the team!
And it not finish there. We use AI to make detailed agency and shooting boards, also for previsualization. This way we can see how everything will look before we begin filming. This not just saves us plenty of time but also avoids the trouble of redoing scenes that were not good.
One of my favorite AI uses? Building virtual backgrounds for XR productions. Imagine making video of beach scene in Fiji but not going out from studio. This is magic AI can do!
A Peek into the Future
Looking forward, I imagine a world where AI keeps bringing us new opportunities, improving each project more than the previous one. It is about challenging limits and discovering fresh possibilities. Here at Conductor, we focus on being ahead of trends and preparing for future challenges.
In the end, it is all about keeping creativity alive and active. AI can be seen like another tool in our art supplies. And trust me, we’re just getting started with painting some truly awesome pictures.
Thank you for allowing me to talk about our AI journey at Conductor with you. I look forward to more thrilling progress in the future!
About Noah Lydiard
Noah Lydiard, a luminary in the creative landscape, leads Conductor, renowned for groundbreaking work in broadcast and digital domains. With roles spanning CEO, Executive Creative Director, Producer, and Director, Lydiard fuels Conductor’s reputation for excellence.
At Conductor’s core is Lydiard’s vision, propelling the company beyond conventional boundaries in end-to-end campaign services. This expertise has earned acclaim from industry giants like Fanatics and HBO, showcasing Lydiard’s ability to curate world-class teams. Beyond Conductor, as a screenwriter and Director at Rumble Riot Films, Lydiard continues to push creative boundaries globally, solidifying his status as a trailblazer in visual media’s evolution.