From Viral Posts to E-commerce Excellence: A CEO’s Guide to Thriving Online
By Kraig Kleeman
“As we set sail on the vast digital ocean, let me chart the course we navigated at Conductor, where every digital wave offers a new adventure in entrepreneurship.” – Noah Lydiard, Founder and CEO
Introduction
I want to sit and talk about something very important to me: succeeding as an entrepreneur in today’s digital world. Let us discuss some strategies that have worked well for us at Conductor, and maybe they will give you new ideas for your own business projects.
Let’s Talk Digital Marketing
Okay, so digital marketing is like the main pillar for any business today, yes? For us, it has really changed everything. We began with easy things like targeted ads and content marketing. I still remember how we celebrated when our first post went viral—it was so exciting! This video was showing what happens behind the scenes when we think of new features for our products. People really liked it because it felt real and let them see a bit of how things work inside our company.
Then, we got into email marketing. But not just blasting emails. We make our campaigns special by focusing on what our customers really like. Believe me, it changes everything when people feel you understand them well.
E-Commerce Isn’t Just Selling; It’s an Experience
Switching to e-commerce, it is not only about putting products online; it is also about making shopping easy and smooth. We paid attention to every small detail in our online store so that using it becomes very simple for everyone. I always remember the weekend we used only for testing various checkout systems to find out which one was easiest. We had lots of pizza, worked long hours, but it was really worth all effort!
Social Media Is Where Your Brand Comes to Life
Now, about social media—it is place where your brand truly stands out. We think of our social media pages like cozy neighborhood café where everyone remembers who you are. It is all about connection. We share everything, from fast advice to stories about our customers doing well with our products. This approach helps us build a community, not just a customer base.
Customer Service in the Digital Age
And hey, don’t forget about customer service. In digital world, it is more than just giving answers to questions; it’s like being a mind reader. At Conductor, we created AI-based chatbots to assist with simple tasks. But we also make sure our team is available for a friendly conversation when needed. One time, a customer faced problems late at night, and one of our staff members stayed on the chat until everything was resolved. They ended up chatting about their favorite movies too!
Wrapping It Up
The digital time is like a playground for people who are curious to see new things and brave to try new ideas. At Conductor, our journey has been about accepting change and always thinking of customers first. If you entering this digital world, always remember to keep learning and be flexible. Use technology available to make something really special.
About Noah Lydiard
Noah Lydiard, a luminary in the creative landscape, leads Conductor, renowned for groundbreaking work in broadcast and digital domains. With roles spanning CEO, Executive Creative Director, Producer, and Director, Lydiard fuels Conductor’s reputation for excellence.
At Conductor’s core is Lydiard’s vision, propelling the company beyond conventional boundaries in end-to-end campaign services. This expertise has earned acclaim from industry giants like Fanatics and HBO, showcasing Lydiard’s ability to curate world-class teams. Beyond Conductor, as a screenwriter and Director at Rumble Riot Films, Lydiard continues to push creative boundaries globally, solidifying his status as a trailblazer in visual media’s evolution.